Mary Ocher - »My Executioner«
The Importance of a Music Video Today
Profet's Chief Ideologue watches Mary Ocher's new music video, and wonders what the format has to say today. Take the chance to watch it yourself, and maybe think likewise.
Mary Ocher, seen in the two part Profet interview »There Is No Loneliness, There Is Audiences« , has released a video for her song »My Executioner«, taken off of her last year album »The West Against The People«. In the video, a lone youngster stands taped up with sharp explosives, set to an alarm clock with only a few minutes to go. In an almost Fight Club-esque setting, the young man is about to demolish an office building housing workers in well-ironed shirts and well-greased hairs. Inside the building is a focused upon, seemingly important, suit who looks unmistakably alike the explosive man with a countable amount of time left of his life. In the middle of this troubled individual’s apparent fight against what he is bound to do, Mary Ocher herself appears in a smart business suit and a pair of sunglasses I would gladly die just to try on.
We all know the power of Ocher’s music in itself, and those of us lucky enough to have seen her perform live can ensure you unlucky others of her tremendous shows. But, today, what does a music video do for a song? We have left behind the days of MTV, where a video both could be an advertisement for a musician, and a self-sufficient piece of art.
With the evermore shortened attention span of Homo Sapiens, a music video is not as likely to be watched in its entirety before the watcher leaves it for the next one in line. The generic human being has forsaken her general sense of patience, when it comes to art as well as politics, everyday conversations, sports and casual acquaintances. Her brain has evolved into a state of intangible dissatisfaction, where the fixes grow weary faster and faster for each taken one. A music video no longer keeps the consumer consumed, it can have the opposite effect since boredom is a more frequent house guest in modern homes than it used to be. A video is not needed in order to sell a song any more, it’s just a relic left behind from the good old days when people could focus on moving images for longer than three minutes at a time.
Mary Ocher, painted by Filip Lindström
On the other hand, the dire need for visual stimuli has taken its toll on, for example, the great art of pop journalism which I dabble in through my ventures with Profet. The same mechanisms in the modern brain that problematizes concentration when viewing a music video has weakened the capability of reading too many words in a row without the relief of a picture to rest the eyes on. This accusation may sound like lacking belief in the readers, like a thought of having to make everything easier for the consumer at all time – and I guess what it sounds like is actually the truth. Art that aims to be widely accepted needs to be easy to digest, and a balanced amount of graphic spurs is required in order for attention to be kept. Nonetheless, neither Mary Ocher nor Profet aims solely at wide acceptance and fame, and thus neither of us need facilitate our listener’s and reader’s experience any further. Let’s keep it difficult and let’s calculate the number of attentive lingerers. To adapt art in the purpose of reaching a bigger crowd is untrue to oneself, and should be avoided at all costs.
In the »My Executioner« video, Mary Ocher has at least managed to conjure and keep some focus through the questionable agenda of the young man attached to a ticking bomb, and also other interesting unanswered details. Has he been forced to this action? Has he forced himself? What is his connection to his look-alike inside the office building? Where did Mary Ocher get those fantastic sunglasses and how do I get my hands on a pair? Anything that can make the consumer think for a second is worth enough focus to last for at least four and a half minutes.
20 Augusti 2018